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Don't Be A Tosser - Anti-Roadside Litter Campaign

A fresh campaign to tackle the blight of litter thrown from vehicles onto roadsides across Northamptonshire will urge offenders ‘Don’t be a Tosser’ or face being fined.

The powerful play on words has been chosen as this spring’s anti-litter message by the Northamptonshire Waste Partnership, which is made up of local authorities countywide.

Launching on Monday (March 2), the new campaign will warn motorists they could be fined £75 or more if they are seen tossing litter out of their vehicle. and has seen posters go up along the county’s main roads at petrol stations and fast food outlets as well as on local buses, bin lorries, council vehicles and messages on social media sites.

 

Every year councils in the county spend a total of £4.5million cleaning streets, emptying litter bins, clearing fly tipping and picking up rubbish. Car litter is one of the biggest problems and fast food outlets on stretches on the county’s main trunk roads will be targeted as part of the campaign (see list below).

Taken from a past Keep Britain Tidy initiative, the ‘Don’t be a Tosser’ campaign will be running in Corby, Daventry District, East Northamptonshire, Kettering, South Northamptonshire and Wellingborough. It has already proved a successful anti-litter message in other parts of the UK, including Essex and Suffolk.

Chairman of the Northamptonshire Waste Partnership, Councillor Chris Millar, said: “Whether it’s an apple core, cigarette butt or a burger bag, throwing litter from cars is not only anti-social but also illegal and those seen doing so could be fined.

“There are much better ways to spend taxpayers’ money than cleaning up after these individuals, whose thoughtless actions are harming our local environment and wildlife.

“People think they’re much more anonymous throwing litter out of vehicles than dropping it elsewhere, but the comfort of their car is no hiding place. Our message to these offenders is clear – you are not invisible and anyone who sees you dropping litter can report you.

“Our campaign headline ‘Don’t be a Tosser’ is a play on words that’s designed to attract attention and get people thinking and talking about the problem of litter from vehicles. It’s used alongside an image of someone tossing their litter from a car, emphasising the meaning of the word in the context of our campaign.”

Littering comes with anything from a £75 Fixed Penalty Notice to prosecution in court and a fine of up to £2,500 plus any additional costs awarded.

The following locations in Northamptonshire, particularly stretches of road with fast food outlets and petrol stations, are among those being targeted by the campaign:

  • Corby – stretches of the A427 through the borough

  • Daventry District – the A5 along Watling Street and A45 through Braunston, Daventry, Flore and Weedon.

  • East Northamptonshire – the A14 and A45 at Rushden and Raunds

  • Kettering – A14 near Rothwell and A6003 at Kettering

  • Wellingborough – the A45 near Nene Valley Services, Earls Barton and Little Irchester, A509 through the borough and A6 near Finedon

  • South Northamptonshire – the A43 near Brackley and Towcester and A5 at Towcester, Paulerspury and Old Stratford.

The Northamptonshire Waste Partnership (NWP) is a partnership of Northamptonshire councils and was set up to improve joint working arrangements on waste management matters. Another key objective is to improve the effective delivery of waste services across the county and reduce waste going to landfill.

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